Real Estate:

Selling real estate is becoming more web based because a buyer can see more product and the seller has to do less tours. Everyone wins. Stills are fine for everyday houses, but the expensive homes need a little more selling power for busy, distant buyers.

Grand Timber Lodge needed to sell interval ownership in several buildings. Baughan Productions was selected to make the video from script to DVD replication. It was so successfull that an initial study by the marketing department ended quickly because the videoless control group never bought. The wild success mushroomed the project into 8 buildings! The developers, sales force and marketing people deserved most of the credit, but the video helped to bring the people in, educate them and kept them from backing out after the sale.